Willisburg winery banks on 'gorilla' marketing campaign

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'Kong Thong' wine's provocative label aims to stand out on shelves

Grape yields weren’t great across the state last year, but one Washington winery could reach a broader audience than ever in 2013, thanks in part to increased distribution, a bucolic setting and clever marketing tactics.
The six-acre wooded site of Horseshoe Bend Winery is tucked away off Lawson Lane near Willisburg in northern Washington County. It’s a popular destination along the Kentucky Wine Trail, which stretches hundreds of miles to encompass more than 60 state wineries — including at least six sites in and around Washington County.  

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